Celebrity endorsement is seen by companies as a practice that can really turn a product into a success and bring in high revenues, simply because they assume people want to be associated with a product that a celebrity appears to use.Through the examination of an endorsement giant, Michael Jordan, one can see when a celebrity can be successful at selling a product and when he or she cannot be. 

How Jordan Brand used celebrity endorsement to overcome a dip in the rankings and keep its reputation as the most iconic sneaker brand of all time. From the moment it signed Jordan to today, here’s everything you need to know.

The Air Jordan Collaboration History

Celebrity Endorsement
Celebrity Endorsement

Michael Jordan is a legend transcending basketball, with his impact as a global icon felt both on and off the court. In 1984, when MJ was about to get drafted into the NBA, he had three major sneaker brands vying for his signature. This gave Michael significant leverage in negotiating terms and earning a contract that would suit his worth as an athlete. And after hearing Nike’s bombastic $2.5 million pitch, MJ once revealed how he asked Adidas if they could match that, out of nothing but loyalty.

In 1984, Nike teamed up with Michael Jordan to launch Jordan Brand, a brand of shoes and athletic wear built around the player. At the time, Nike was a struggling brand selling running shoes with an idea to reinvent itself as a company for athletic stars.

It is reported that it wasn’t so easy for the company to sign the then-budding NBA rookie. Nike reportedly offered Jordan $500,000 a year, in cash for five years, hoping it could convince him to come on board. Unfortunately for Nike, Jordan really wanted to work with Adidas. But, Adidas wasn’t really an option for Jordan, as the company was undergoing a leadership shift at the time.

Converse, the shoe Jordan wore while playing for the University of North Carolina, wanted to sign Jordan, but it already had celebrity athlete endorsers in Magic Johnson and Larry Bird.

Converse made Jordan an offer, but he reportedly wasn’t excited by it and didn’t know where he would fit in the brand’s already star-studded lineup. Still, Jordan made one last attempt at his dream company, taking Nike’s offer to Adidas and asking them to come “anywhere close” to the offer. It didn’t work out with Adidas, and Jordan ultimately signed with Nike.

Nike wanted to build an entire line around Jordan’s almost-superhuman ability to dunk. Once Jordan was on board, he began wearing the brand’s shoes on the court. The first Nike shoe he wore in the NBA was the Nike Air Ship seen below. The very first pair that he wore from his eponymous brand was called Air Jordan I. It caused a lot of commotion both on and off the court.

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How Michael Jordan’s Mother Influenced The Jordan Partnership And Athlete Endorsements?

Celebrity Endorsement
Celebrity Endorsement

Signing with Nike wasn’t Jordan’s first choice. But his parents, especially his mother, Deloris, convinced him that considering the Nike deal could be more beneficial to him in the long run; because the company wasn’t as well-known in the basketball space, he could be a major star for them and leverage his talents for a better deal.

“In all honesty, I never wore Nike shoes until I signed with Nike,” Jordan said in an interview. “I was a big Adidas, Converse guy coming out of college. Then actually my parents made me go out to (Nike’s headquarters) to hear their proposal.”

By all accounts, the initial Jordan and Nike deal was unprecedented. In addition to the $2.5 million, five-year contract (more than double what Adidas offered him) that he signed, Jordan also received 25% royalties of all shoes sold with his likeness—an equity push by Deloris that would change how athletes approached endorsement deals for years to come.

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Michael Jordan’s First Loyalty Lay With Adidas Before Signing With Nike

Jordan always wanted to choose Adidas over any other company, even before he became a professional. In archival footage from before his professional career, Jordan appeared saying, “I like the Lakers, I like Marques Johnson, and I like Adidas. I like Adidas shoes.” This indicates Jordan’s natural faithfulness or loyalty toward Adidas over the other sneaker brands. In an interview much later in his career, Jordan said the following on the matter, something you can 

“I went through the presentation with Nike. You know, they really made a great effort of trying to have me and have my input on the shoe design, any shoes that I wanted to wear. But then I was very loyal. I went back to Adidas, the Adidas contract that I had and say ‘look you know this is the Nike contract. If you come in anywhere close, you know, I sound with you guys’”

Celebrity Endorsement
Celebrity Endorsement

However, Adidas’s offer was nowhere close similar to Nike’s. Michael’s agent David Falk revealed how Adidas was also dysfunctional during that time due to leadership changes, and also was not willing to offer Michael his own line of shoes. Jordan ended up signing with Nike and creating history with the brand. The $2.5 million deal has made Jordan the face of Nike and its basketball presence globally. Besides, Jordan’s deal was a crucial business move for the Oregon-based company toward becoming a global sporting brand.

It would have been hard to predict a mere NBA rookie’s career path. Yet, Nike signed him on with all the passion in the world. Their deal for Jordan was massive, especially considering the company’s mere $25 million net worth at the time. And because of it, top executives such as Phil Knight and Sonny Vaccaro were involved all the way in having MJ on board with Nike.

Air Jordan first started out being Michael’s line of shoes. However, in 1997, Nike formed a separate brand out of Jordan, with MJ earning a 5% royalty from the profits. In the last five years, the Jordan brand has earned $19.6 billion alone, which has benefitted Nike massively. On the other hand, Adidas lost out on significant opportunities and profits due to its rigid approach to business beyond the European continent back when it mattered most.

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Top 5 Celebrities Are The Loyal Fans Of The Air Jordan 

Nike Air Jordans are as big with the rich and famous as they are on the street. Some celebrities have deals or stronger connections with Nike’s Jordan Brand than others, such as Eminem, who has collaborated on Jordans multiple times. Others, meanwhile, just love one of the most iconic sneaker lines in history.

But do all celebrities pull off their Air Jordan ’fits? To answer that, we’ve put together a collection of celebrities known for wearing Air Jordans and ranking their ability to rep Jordan Brand with style. 


Travis Scott

Travis Scott has become one of Jordan Brand’s biggest collaborators, releasing a co-branded “Cactus Jack” Air Jordan 4 and a reverse-Swoosh Air Jordan 1, as well as rocking his creations at 2019’s Super Bowl halftime show and the Grammy Awards.

Celebrity Endorsement
Celebrity Endorsement

Will Smith

Will Smith had his own “Fresh Prince” Air Jordan 5 collab in 2018, comprising a laceless version with “West Philadelphia” detailing and a gold friends-and-family version limited to just 23 pairs. The collab’s origins go back to Smith’s character in The Fresh Prince of Bel-Air consistently rocking Jordans in the show.


Rihanna commands a devoted following for her music and DGAF attitude, with her best style moments ranging from dressing like the pope at the 2018 Met Gala to flawlessly incorporating Air Jordans into her ’fits. Her favorite silhouette appears to be the Air Jordan 1, and she has been spotted wearing multiple colorways.

Celebrity Endorsement
Celebrity Endorsement


Eminem has some of Nike’s rarest Jordan Brand collaborations to his name, assuring his place on this list. Some of his Air Jordans include the “The Way I Am” Air Jordan 2, the three-way Carhartt x Eminem x Nike Air Jordan 4, and the “Encore” Air Jordan 4.

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Kanye West 

Kanye West and his YEEZY brand might now be joined at the hip with adidas, but his time with Nike showed off the rapper’s knack for incorporating Air Jordans into his inimitable looks. West has been seen wearing various Air Jordan models, but is perhaps best known for his styling of “The One That Started It All.”

Celebrity Endorsement
Celebrity Endorsement

Celebrities Who Are The Biggest Fans Of The Air Jordan DMP

The Air Jordan 11 stands as a timeless classic in the world of sneaker culture. And when you add the “DMP” (Defining Moments Pack) tag to it, you’ve got yourself a collector’s gem. This release not only pays homage to Michael Jordan’s illustrious career but has also captured the hearts of celebrities worldwide. Besides Michael Jordan himself, we’ll explore some of the notable celebrities who’ve endorsed and flaunted the Air Jordan 11 DMP.

Chris Brown: The multi-talented artist and performer Chris Brown has also been seen rocking the Air Jordan 11 DMP. His style, often a blend of streetwear and high fashion, perfectly complements these iconic sneakers.

Celebrity Endorsement
Celebrity Endorsement


Travis Scott: Travis Scott, a trendsetter in the music industry and a collaborator with Nike and Jordan Brand, has showcased the Air Jordan 11 DMP as part of his ever-growing sneaker rotation.

DJ Khaled: The renowned music producer and sneaker enthusiast, DJ Khaled, is known for his extravagant collection. He’s been spotted wearing the Air Jordan 11 DMP, often sharing his love for these kicks on social media.

Celebrity Endorsement
Celebrity Endorsement

Spike Lee: The acclaimed filmmaker and director, known for his iconic work with Nike and Jordan Brand, has shown his love for the Air Jordan 11 DMP. His influence in both the film and sneaker industry is undeniable.

LeBron James: Although LeBron James has his own line of signature sneakers with Nike, he has been spotted in Air Jordan models, including the Air Jordan 11 DMP, showcasing his appreciation for the classics.

Drake: The Canadian rapper and global superstar Drake has a passion for sneaker culture. He’s often seen wearing the Air Jordan 11 DMP, which complements his fashion-forward image.

Celebrity Endorsement
Celebrity Endorsement

FAQ: All About Air Jordan Celebrity Endorsement

Who Stays In Air Jordan Celebrity Endorsements List?

Some notable celebrities who have endorsed Air Jordan sneakers include Michael Jordan himself, DJ Khaled, Chris Brown, Travis Scott, Spike Lee, Drake, and LeBron James, among others.

Who Are Air Jordan Celebrity Collabs?

Famous celebrity collaborations with Air Jordan include Travis Scott’s partnership for the Air Jordan 1 and 6, Virgil Abloh’s Off-White x Air Jordan collection, and the Eminem x Air Jordan 4, to name a few.

What is Michael Jordan Endorsements Earnings?

Michael Jordan has earned billions of dollars through his various endorsements, primarily from his association with Nike’s Air Jordan line and other brands. His exact earnings remains one of the highest-earning athletes of all time.

List Of Women Air Jordan Celebrity 

Celebrities like Beyoncé, Selena Gomez, and Kylie Jenner have been associated with the Air Jordan brand or have been spotted wearing Air Jordan sneakers.

Celebrity Endorsement
Celebrity Endorsement

List Of Men Air Jordan Celebrity

Male celebrities known for their affiliation with Air Jordan sneakers include Michael B. Jordan, Justin Timberlake, and Mark Wahlberg, among others.

Who Are Celebrities Wearing Air Jordan 1 Mid?

Celebrities such as Bella Hadid, Kendall Jenner, and Travis Scott have been seen wearing Air Jordan 1 Mid sneakers.

How many colorways of the Air Jordan DMP 11 have been released? 

The Air Jordan DMP 11 has been released in various colorways, but the most iconic version is the black and gold color scheme. This colorway is often associated with the DMP pack.

Who Are Celebrities Wearing Jordans 1?

Numerous celebrities have been spotted wearing the classic Air Jordan 1 sneakers, including Kanye West, Jay-Z, and Justin Bieber, showcasing the timeless appeal of this iconic silhouette.

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The Air Jordan is appreciated by celebrities across various industries. From athletes to musicians and even legendary figures in the entertainment world, these sneakers have left an indelible mark on the world of fashion and pop culture. Their unique blend of history and style continues to captivate both sneakerheads and those who simply appreciate a timeless classic.

Are you ready to step into the world of sneaker greatness? Visit our website Jordan11dmp.com now to explore the iconic sneaker and discover its rich history and timeless style!