What is the best Air Jordan collab? The Jordan Brand is undoubtedly one of the most influential and successful athletic footwear and apparel lines in history. At the heart of this brand’s enduring popularity and remarkable success lies a series of collaborative partnerships that have redefined the sneaker industry and transcended into mainstream culture. 

The Air Jordan collaborations, in particular, have played a pivotal role in the Jordan Brand’s rise. Let’s rewind back to where it all started – the beginning of Air Jordan collaborations. Here we explain what makes the Air Jordan collaborations so special and explore how they’ve contributed to the brand’s massive success.

The Historic Partnerships Of Air Jordan 

Air Jordan collab
Air Jordan collab

The year was 1984. A rookie by the name of Michael Jordan was about to start his first season in the NBA, looking for an athlete endorsement deal and keen to sign with Adidas. Along came Nike, a brand predominantly known at the time for long-distance running shoes. Whilst everyone recognised the immense talent in this rookie, Nike was ready to put all their chips on the table and offered him a deal far more lucrative than the more prominent sports apparel companies such as Adidas. 

Michael Jordan had never even worn a Nike shoe before. Still, he was convinced by his parents to take the deal over Adidas, commencing the legendary partnership between Michael Jordan and Nike. The Air Jordan was born, and the rest is history. 

Air Jordan collab
Air Jordan collab

NBA rules meant that players could only wear white sneakers at the time. Leveraging that Michael Jordan played for the Chicago Bulls, Nike designed the first Air Jordans in red, black, and white. The NBA was not very pleased and fined Michael Jordan $5,000 every time he wore the shoes. However, Nike was willing to pay the fines and have the shoes stand out from the crowd. They predicted $3 million in sales of the Air Jordan in the first four years of the deal.  

Nike sold $126 million in the first year alone. Nike became a mainstream shoe, having previously been known mainly as a track running shoe, slipped into popular culture as the edgy must-have sneaker, and is now one of the most recognised brands on the planet. 

Michael Jordan became arguably the greatest basketball player of all time, and off the field, he has also made $1.3 billion from his deal with Nike alone. This shows the power of partnerships and how two new entrants to an arena can combine forces to make a massive impact. Sometimes, partnering with someone who understands your vision and can strategically help you scale your business is the key to long-term success.

How Did A Partnership Between Nike And Michael Jordan Redefine Athlete Endorsements?

During Jordan’s playing career (1984–2003), a new Air Jordan sneaker got released every season. Kunkel explained that this kind of exclusive investment for an athlete redefined athlete endorsements.

“If you want to play like Mike, you must buy his sneakers, was the message in Nike’s marketing strategy. Consumers believed buying his shoes could improve their game. The company gained brand exposure and developed a reputation for releasing high-quality products. Thus, they could raise sneaker prices. It also gave Jordan a worldwide platform to grow his brand,” Kunkel said. 

Air Jordan collab
Air Jordan collab

Years later, Nike signed Jordan to a contract; he is currently entitled to 5% royalties on each Jordan Brand shoe sale. Kunkel explained that more brands now exchange company stock or equity stakes for an athlete to stay with their company. He said athletes also started to be more involved in the design process of their brands. Jordan is involved in the design of his shoes, which keeps him happy as the sponsored athlete and helps increase sales, because consumers have an extra layer of comfort investing in Air Jordans knowing that one of the biggest sports superstars signed off on them.

Thus, Jordan’s influence paved the way for other sponsored athletes, who have gained even more power due to social media reach, according to Kunkel. He said that athletes with large social media followings are building their own platforms and brand communities. For years, NCAA athletes could not get paid for sponsorships, but now they can receive financial compensation through NIL deals and use social media to network and grow their personal brand.

In short, companies learned the power of athletes as endorsers of a product. After Nike’s success with Jordan, more brands shifted their marketing focus to individual athletes, not teams.

Related: Nike Dunk SB Low Marty McFly

Air Jordan 11 DMP Collaborations And Special Partnerships 

Air Jordan collab
Air Jordan collab

The Air Jordan 11 DMP (Defining Moments Pack) and its 2006 release were not specifically associated with any external collaborations or partnerships in the traditional sense of involving another brand or entity. Instead, the DMP release was an initiative by Jordan Brand to commemorate two significant milestones in Michael Jordan’s career, and it showcased a unique and celebratory theme. 

The Air Jordan 11 DMP was released in 2006 to commemorate two of Michael Jordan’s defining moments in basketball history – his championships with the Chicago Bulls in 1991 and 1996. These were pivotal moments in Jordan’s career, and the DMP was designed to honor these achievements.

The DMP was presented as a pack that included two pairs of Air Jordan 11 sneakers. One pair was predominantly black and gold, symbolizing the 1996 championship, while the other was a classic black and white colorway, representing the 1991 championship. Each pair featured gold accents, special branding, and premium materials.

It was known for its unique design elements, such as the gold Jumpman logo, gold lace eyelets, and a special tag on the tongue that read “XI” to signify the model. These design details were exclusive to the DMP release. Now it appears that the Air Jordan “Defining Moments Pack” may be on its way back. It might be released for Holiday 2023.

See more: Jordan 1 Retro High Clay Green

3 Best Air Jordan Collabs Of All Time

The brand started its collaboration journey silhouette by Undefeated, who put a militaristic take on the classic sneaker, and offered a few matching accessories. Next on the list was a collab with Eminem. Since then, many other brands and rappers have also partnered with the iconic footwear label. Here, we have curated a list of the 3 best Jordan collabs of all time.

Trophy Room x Air Jordan 1 High Freeze Out

Air Jordan collab
Air Jordan collab

The Trophy Room collaboration with the Jordan brand for the makeover of Air Jordan 1 silhouette was reminiscent of the debut Air Jordan 1 Chicago. The base was covered in stark white, and contructed out of leather materials. This white was then contrasted with the red accentuated overlays, painted in a gliterry finish to add more pizzazz to the look. The red-colored exposed stitching technique added contrast to the white-colored base, and the red and blue stars underneath the tread gave it more prominence.

Lastly, black colored hits were seen at the ankles and swoosh. The shoes also paid a nod to rumors of fellow NBA players with MJ with the quote “Rumor has it…” embroidered on the interiors of the ankle.

Lastly, Michael Jordan’s signature was printed at the heel, with a special co-branded patch on the sockliners. Finishing off the look, the shoe had a stark white midsole with a familiar translucent outsole.

Kaws x Air Jordan 4

Air Jordan collab
Air Jordan collab

The Kaws and Jordan brand joined forces back and released a makeover for the AJ4 silhouette. The pair was clad in a Cool Grey / White colorway, with uppers constructed out of premium suede materials in a medium shade of grey.

The pair featured details like Kaws characters, that were subtly added on the entire upper, while the insole featured a premium leather material with dual co-branding.

The pair also had branding details such as the traditional iconic Jumpman logo or the Nike Air lettering with the Kaws’ “XX” logo on the heel and lace tips. It also featured subtle embroidery details throughout the footbed. The most prominent marker of the shoe at the time was a glow-in-the-dark heel which complemented the Kaws characters.

Related: Nike Dunk SB Low Marty McFly

Travis Scott x Fragments x Air Jordan 1 Low

Air Jordan collab
Air Jordan collab

The Travis Scott x Air Jordan collabs are currently one of the most hyped collabs by sneakerheads.The shoes opted for a simple color blocking scheme, with the upper constructed in smooth white leather and the overlays dressed in black and royal blue color. The signature reversed swooshes from Travis Scott’s collab with Nike was seen on the pair. Introducing the shoe, the Nike site read:

“It’s the rare sneaker that satisfies the ‘rule of three’—sometimes, having three minds is greater than one. In the case of Jordan Brand, Travis Scott and Hiroshi Fujiwara’s Fragment Design, it was a case of three masterminds coming together to collaborate on not just any Air Jordan, but the beloved Air Jordan 1—a model both the Houston rapper and the Japanese designer have tapped for past Jordan Brand link-ups.”

The midsole was dressed in a yellowish shade to give it a vintage look, which also matched the sail laces of the shoes. The pair accentuated fresh royal military blue color on the collars, socklines, and the heel counters.

Jordan Brand’s Partnership With 11 Emerging WNBA Players

Air Jordan collab
Air Jordan collab

Michael Jordan and the Jordan Brand announced a partnership with 11 emerging WNBA players, the largest group of Jumpman endorsees in the women’s game. According to Jordan’s post on Twitter, the athletes were chosen for both their success on the court and their social justice initiatives off it. In a roundtable discussion with Aaron Dodson of The Undefeated, Te’a Cooper expressed how important this type of representation is.

“It’s crazy because we’re really making history,” said Cooper. “We’re really starting something. It’s huge for women to have shoe deals, period. But to be the first time there’s this many people with the Jordan Brand in women’s basketball, that’s huge. How much love he’s showing us is unbelievable.”

“These amazing athletes are defining a lot of things about Jordan Brand and leading a true conversation that’s impacting culture and our communities across the globe,” said Jordan in statement released by Nike.

See more: Jordan 1 Retro High Clay Green

The endorsement group was announced on Twitter and features Maya Moore, Kia Nurse, Asia Durr, Satou Sabally, Chelsea Dungee, Aerial Powers, Crystal Dangerfield, Arella Karin Guirantes, Te’a Cooper, Dearica Hamby and Jordin Canada.

The news comes on the heels of activism in the WNBA this season, which the statement says is in line with the Jordan brand. Adding female basketball players to the roster is part of Jordan’s commitment to “championing Black community initiatives,” and they acknowledge that their newest additions embody that ideal and applaud the players’ use of their platforms to enact change.

“We don’t just stick to our sport,” said Minnesota Lynx point guard Crystal Dangerfield. “We’re vocal in the league, as a whole, and we’re going to bring it to the community – to leave things better than we found them.”

FAQ: All About Air Jordan Collab

Air Jordan collab
Air Jordan collab

What are some best Air Jordan partnerships?

 Air Jordan has collaborated with numerous influential figures and brands, including designers like Virgil Abloh and Don C, musicians like Travis Scott, and even luxury fashion houses like Dior, all of whom have left a significant mark on the brand’s legacy.

What can we expect from Air Jordan collaborations in 2023?

It’s likely that Air Jordan will continue to push the boundaries of design and innovation, collaborating with new talents and artists, introducing limited edition releases, and maintaining its cultural impact.

How do Nike and Jordan Collab Shoes?

Nike and Jordan Brand are closely linked since Jordan Brand is a subsidiary of Nike. Collaborations often involve the sharing of technology, design elements, and branding, which results in the creation of unique and innovative sneakers that blend the heritage of both brands.

Can we expect new Jordan 1 Collabs 2023?

To know about Jordan 1 collaborations in 2023, you would need to stay updated with Jordan Brand’s official announcements and releases, as they often introduce new iterations and collaborations for the iconic Jordan 1 model.

What are some top Jordan Collabs?

Air Jordan collab
Air Jordan collab

Some of the most highly regarded Air Jordan collaborations include the Off-White x Air Jordan 1, Travis Scott’s Air Jordan collaborations, the Dior x Air Jordan 1, and the many releases from Virgil Abloh’s Off-White x Jordan Brand partnership.

Is there a planned release of the Air Jordan 11 DMP for 2023?

Any potential release of the Air Jordan DMP 11 2023 would be officially announced by Jordan Brand. To get accurate information about this release or other Air Jordan models, consult official sources and sneaker news platforms for updates.

Can you provide details about Jordan 1 Collab Off-White?

The Off-White x Air Jordan 1 is one of the most sought-after and iconic collaborations. Designed by Virgil Abloh, it introduced deconstructed aesthetics, unique text branding, and a distinct style that set it apart from traditional Jordan 1 models.

What is an example of Nike and Jordan Collab Shoe?

The Air Jordan 4 “Travis Scott” is a standout example of a successful collaboration between Nike and Jordan Brand. This shoe, designed in partnership with rapper and designer Travis Scott, features unique design elements and has been highly popular among sneaker enthusiasts.

The most searched keywords about “Air Jordan collab” you can check:

air jordan 1, michael jordan net worth, top 10 jordan collabs, Air jordan partnerships list, jordan 1 collab list, jordan 1 collab list, air jordan collaborations 2023


Air Jordan collaborations have been a big part of why Jordan Brand is so successful. Teaming up with famous people and creative designers has kept the brand cool and appealing to collectors and new fans. As time goes on, it’s clear that these collaborations will keep making Jordan Brand a big deal.

Are you ready to step into the world of sneaker greatness? Visit our website Jordan11dmp.com now to explore the iconic sneaker and discover its rich history and timeless style!